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Person 1st Research Briefer HD

Person 1st Research Briefer HD

 

Description

Market research is the process by which a business collects understanding of their customers’ behaviours, needs and wants; transforming this into insight which can then be leveraged in brand sales and marketing activities to drive business growth. The first and critical step in del ivering value in any market research project is developing a high quality brief.

This unique app is for developing high quality market research briefs. With clear prompts and thoughtful lines of questioning the research brieferTM app ensures a creative yet disciplined approach to market research briefing via the following features:

1. establishes project context

2. sets clear business and market research goals the project must meet

3. probes and clarifies critical project elements to be considered by business stakeholders

4. forges project action standards, in particular how research findings will be used in marketing activity

5. facilitates easy collaboration between key business stakeholders, thereby building engagement for the project across the business

6. outputs secure PDF format documents which can be emailed directly from your iPhone or iPad

Only a high quality brief can provide market research with deep customer understanding and insight to excite business stakeholders, thereby enriching their marketing plans driving brand growth. The research brieferTM app can ensure creation and delivery of high quality briefs driving solid outcomes from market research for your business.

What's New in Version 2.0

Fixed several bugs and changed the support email address.

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The information may be outdated (2011-04-14 14:45:02). For actual information go to iTunes

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